Rise Credit claims to possess a brand new sort of loan, and it is utilizing a cinematic boxing great to obtain the phrase away.

A crop of commercials has emerged for the new type of loan called increase. The advertisements include a victorious montage from Rocky II, and vow “a fresh option to borrow the funds you’ll need fast, and never have to make use of an online payday loan.” Is really feasible, or could Rise merely end up being the chapter that is next a long reputation for predatory customer finance ploys? Why don’t we look beneath the hood to obtain a far better concept.

Not long ago, the business behind increase — Think Finance — ended up being understood by way of a various name. Read more →