Compiled by Eric Johansson on 10 October 2016 monday. Published in Scaling up, Interviews

Whenever Robyn Exton launched a dating app for homosexual females, she didn’t foresee exactly how it can additionally alter lives all around the globe

Robyn Exton had been for an objective. Outfitted with red fluorescent tights, a white vest and a holster around a bottle to her waist of alcohol dangling from each hip, she dashed between sets of ladies in nightclubs. Making them slim in to know her on the roar for the music, Exton stated: “I have app that is new Dattch of course you sign up now you’ll get a free of charge shot of tequila.”

Brief for “date catch”, Dattch ended up being the pre-cursor to Her, the dating application for queer, bisexual and homosexual ladies this is certainly now matching individuals around the world. Most of that success may be caused by Exton’s nightly escapades in 2013, exchanging shots for signups. “We got our very very first 1,000 people this way,” she claims.

If you’re shocked by her no muss, no hassle method of marketing, take into account that Exton is definately not your normal technology business owner. “You hear a whole lot from founders whom say they’ve always operate a business or that entrepreneurship runs within their families – that’s not me personally after all,” she says. In fact, up to many years ago, Exton worked in the advertising agency Calling Brands, which bestowed her along with her very first peek behind the curtains associated with industry that is dating. Read more →