Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

Online gambling operator Unibet announced today it is to introduce an overhauled version of its online video gaming brand Maria later this thirty days. The company stated that the overhaul would include a fully responsive front-end site as well as a new brand name tonality. Thus, the it might be diversified in a bid to be a little more attractive to both female and male gambling customers.

Unibet purchased Maria Holdings Ltd. back 2007 for the amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it operates by mid-February. The launch is to occur in three phases. The overhauled internet site went go on February 8 in Estonia. Its become launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.

What’s more, it will move its providing from online bingo to casino games because the latter have actually proved to be much more popular among gambling clients. Thus, the brand name should be able to target both male and players that are female.

The online casino games is going to be offered across all available stations. The Maria Casino website may have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that even though internet site will always be one ‘with a feminine touch,’ they’re now aiming at expanding their client base such that it consist of both male and female gambling clients. Read more →