For Telfar, it is “not for you personally, it is for all.” A feeling of community is really a significant thread that is weaved through this case; the greater amount of, the merrier.
While word-of-mouth had been the force that is driving the prosperity of Telfar, a-listers like Kate Moss and Solange are noted fans associated with brand name.
After a number of unanticipated activities for the brand name this season, including although not restricted to a GAP collaboration that dropped through and worldwide bots overwhelming the internet site on launch times, the Telfar case skyrocketed to an amount of visibility just formerly occupied by the Dior Saddlebag. The anticipation would grow as a new launch would drop for the better part of 2020, every month. Then, mins later on, Twitter will be flooded with tweets from unfortunate customers who have been too sluggish to increase the cart.
But unlike its luxury counterparts, whenever customers voiced their concern, Telfar pivoted and offered a solution. Enter, The Bag Security Program – offering a meaning that is new “securing the bag”. Read more →