Super Bowl ‘rocket’ home loan ad brings jeers loan and— may possibly not be so fast
Posted: Feb 8, 2016 2:26 p.m. ET
Quicken’s ‘Rocket’ mortgage process raises eyebrows
AndreaRiquier
“You might get home financing on the phone, ” according to your Super Bowl advertisement.
It had been an advertising for Quicken Loans’ Rocket Mortgage, therefore known as since it attempts to link candidates with mortgages in only eight mins. That’s all of the time that’s had a need to obtain a mortgage – not only a pre-approval, Quicken claims.
So when customers have mortgages, it is an attempt into the supply when it comes to economy that is entire the commercial informs us.
For several watchers, that hit a touch too close to home towards the enterprize model that cratered the system that is financial 2008.
Uhhh. This #RocketMortgage advertisement simply explained the subprime mortgage crisis right? #SuperBowlAds
If you asked bankers whom worked in fixed earnings during the right time for you to explain 2008-era logic re: MBS, they may have just shown Rocket Mortgage advertising
Quicken had been busy protecting it self on Sunday.
@espiers The home loan globe is drastically various now, Elizabeth. Every one of our loans remain underwritten to agency recommendations. 1/2
@dougchia Douglas, financing now could be more rigorous than pre-2008. Agency loans have actually strict recommendations for credit, asset, and DTI ratios (1/2)
However the “8-minute mortgage” claim is really a bit deceptive – and Rocket, at the very least because it is working now, won’t end up being the types of mortgage mill that enabled the financial meltdown.
Rocket’s breakthrough is always to allow candidates to import initial supply papers like paystubs and bank statements, in place of permitting candidates input information which should be verified later on in a split distribution. Read more →